Bayara has been able to successfully build on the expertise and heritage of Gyma Food Industries, in manufacturing and distributing FMCG products across the Middle East and Africa.

It has been an honour for me to lead the development of Bayara since 2001 and to bring up this dynamic company as the leading brand in the region. Bayara is the proud leader of dried fruits, nuts and spices in the Middle East. This year, as we celebrate our 25th anniversary, we honour Mr. Gilbert Ducros, who founded our company in 1992.

Today, inspired by our corporate values, ethics, people and enthusiasm, we strive to provide the very best, by manifesting wellness in our consumer’s lives. Our performance is well-balanced between social and financial perspectives, as we continue to be involved in social and environmental responsibility. This is guided by our strong corporate ethics of having a deep respect towards the world we live in. We also link our success to the prosperity of the communities who live around us. One of our strong commitment for the future is to reduce waste and carbon footprint. Hence, we drive our efforts towards responsible sourcing of our raw materials, while our manufacturing and production processes assure proper waste recycling methods.

The success of our company is due to the harmonious enthusiasm of our team, the trust from our partners and the love for our customers.

Our effort in prosperity of our communities is also harnessed within our company through substantial investment on skillful training programs for our employees, provided at Bayara Academy. Our core values continuously encourages us to invest in our ‘People of Tomorrow’ programme, where employees are trained on product knowledge, communication and leadership skills in dynamic business scenarios.