Product - Brand Manager
- الجيزة, مصر
نشر في 4/2/2019
شرح الوظيفة
Participate in building the yearly forecast and marketing activities, based on the set marketing strategy
Develop new product development plans and ensure successful new launches
Responsible for achieving brand financials (market share, sales volume, revenue and profit growth)
Ensure implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share.
Conduct regular field visit to monitor and control the execution of the planned activities.
Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
Recommend counteractive actions on unexpected activities or developments done by key players in the market.
Develop, Review advertising campaigns objectives and actual deliveries
Evaluate how changes in product positioning will impact sales, volumes, expenses and profitability
Implement public relations activities coordinated with management.
Track products budgeted expenses and ensure successful achievement.
Prepare brand reviews with planned and implemented activities with a clear analysis on the category
Develop follow up system with the sales and merchandising team to track competitive activities in the trade
Communicate and train the sales team / merchandising team on plan –o-gram implementation.
Propose trade related marketing activities (signage /in store advertising /etc...)
Responsible for recommending the tactical activities needed monthly to achieve the sales targets in coordination with the country sales manager
Other duties as assigned
مجال الوظيفة
متطلبات الوظيفة
الخبرة
الحد الادنى: 5 سنوات
الحد الاقصى: 7 سنوات
المستوي المهني
مدير / مشرف
الأماكن الشاغرة
1 مكان شاغر
الدرجة العلمية
بكالوريوس / ليسانس
الكلية / المعهد
أداب, تجارة
العمر
الحد الاقصى: 35 سنوات
اللغات
العربية - لغة الوطن
الإنجليزية - جيد جدا
أمتلك رخصة قيادة
اى اختيار
مهارات الوظيفة
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILL:
BA degree in Marketing or equivalent certification
5-7 years of work experience – 3 years preferably in FMCG
V. Good Command of English language.
V. Good MS office usage.
COMPTENCIES:
Category & Product knowledge
Market knowledge
Analytical Skills
Category & Channel Management
Analytical Problem Solving & Decision Making.
Communication & Networking.
Customer orientation.
Discipline and system perspective.
Planning & Organization.
نبذة عن الشركة
Corona was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market. Corona today is the leading FMCG Local company in sandwich biscuit & Cocoa categories in Egypt . Corona is known with its nostalgic Portfolio within categories with Famous brand names like : Bimbo , Rocket. We promise our Consumers to experience with us Joyful and happy Moments all the way !