 Building annual marketing plan and set marketing objectives & strategy with marketing manager and other marketing functions.
 Lead brand management team to achieve marketing objectives and strategies.
 Lead new product development plans in cooperation with other functions (R&D-Manufacturing – Supply chain – Sales & finance).
 Ensure implementation of marketing activities as per the annual planning (new product development, social media, marketing research, consumer & trade promotions, POSM, direct marketing activities) to assure attainment of market share, sales, and margin.
 Conduct regular field visit to monitor and control the execution of the planned activities.
 Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
 Recommend counteractive actions on unexpected activities or developments done by key players in the market.
 Evaluate changes in product positioning will impact sales, volumes, expenses and profitability
 Plan, implement marketing research activities in cooperation with research agencies to achieve business objectives.
 Track brands and projects budgeted expenses and ensure successful achievement.
 Prepare brand reviews and periodical reports with planned and implemented activities with a clear analysis on the category.
 Maintain a high level of motivation environment with brand management team.
 Work with social media, advertising agencies to develop new products support, execute social media campaigns, defined promotions to reach set goals in line with budgetary limits.
 Ensure contact with different media companies and assist in the set-up of the plans related to each market
 Communicate and train the sales team / trade marketing team on new product development & plan –o-gram implementation.
 Develop key account promotional activities and participate in the customer’s events/bonanzas/sale festiva

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Corona was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market. Corona today is the leading FMCG Local company in sandwich biscuit & Cocoa categories in Egypt . Corona is known with its nostalgic Portfolio within categories with Famous brand names like : Bimbo , Rocket. We promise our Consumers to experience with us Joyful and happy Moments all the way !