Job Description
Digital Marketing Specialist job description:
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. This role requires an in-depth knowledge of Al Quds products and market goals. Proficiency in graphics, web advertising, social media and concept of Search Engine Optimization tools is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
• Developing, managing and designing layouts of communications for social media such as presentations, newsletters, event support materials, research papers, and brochures with target audience analysis.
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Leading ongoing management of digital touch points, including (home page), social networking landing pages.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and AdWords programs
• Presenting recommendations to Director of Marketing and Communications.
• Developing and coordinating multimedia packages.
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. This role requires an in-depth knowledge of Al Quds products and market goals. Proficiency in graphics, web advertising, social media and concept of Search Engine Optimization tools is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
• Developing, managing and designing layouts of communications for social media such as presentations, newsletters, event support materials, research papers, and brochures with target audience analysis.
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Leading ongoing management of digital touch points, including (home page), social networking landing pages.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and AdWords programs
• Presenting recommendations to Director of Marketing and Communications.
• Developing and coordinating multimedia packages.
Job Category
Job Skills
Desired Skills & Experience
Qualifications
• BSc degree in Marketing, Digital Marketing or relevant field.
• Professional Certificate or Diploma in Digital marketing is plus.
• 2-years proven work experience as a Digital Marketing Specialist with record achievements.
Core Competency Requirements
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products Proficient with web design, animation, Adobe Photoshop, Illustrator, InDesign, FrameMaker, Dreamweaver, HTML, HTML 5, CSS is preferred.
Qualifications
• BSc degree in Marketing, Digital Marketing or relevant field.
• Professional Certificate or Diploma in Digital marketing is plus.
• 2-years proven work experience as a Digital Marketing Specialist with record achievements.
Core Competency Requirements
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products Proficient with web design, animation, Adobe Photoshop, Illustrator, InDesign, FrameMaker, Dreamweaver, HTML, HTML 5, CSS is preferred.
About The Company
Al Quds for Plastic was established in 2002 in Al Sadat city aiming to produce and manufacture agriculture film, shrink packaging rolls and shopping bags, one of top 3 producer in Egypt and best customer services in the country.
