 Work with Marketing Controller and the Communications Manager to develop and execute a
compelling coffee club & e-commerce proposition – including positioning, values, tone of
voice and design elements etc.
 Ensure the Coffee Club represents the highest expression of Cafédirect’s love for coffee and
unique product quality. With the coffee club sitting at the upper end of the Cafédirect brand
hierarchy and seamlessly sits within the brand
 Work with Communications Manager to build an annual channel plan and an optimal
shop/club offering that sits on the Cafédirect website.
 Work with Communications manager to ensure e-commerce objectives are incorporated in
overall Cafédirect social media community management
 Build the awareness of the coffee club brand
 Develop a robust acquisition and retention programme, tracking consumers behaviour,
CRM/content management, weight of purchase
 Regularly analyse performance of website pages using google analytics and A B testing
 Maximise subscribers Life Time Value versus the Cost Per Acquisition
 Develop clear loyalty and retention mechanics to improve current levels of subscriber
retention
 Analyse all campaigns to constantly optimise and improve ROI
 Drive weight of purchase per customer/subscriber evaluating conversion tactics for both
subscribers & non-subscribers
 Manage the direct-to-consumer sales and loyalty programme channel – including leading of
the cross-functional team to ensure product, logistics, economics are service are optimal.

Results oriented and driven, with a track record for delivering to plan
 Hands-on approach
 Flexibility to adapt quickly to changing circumstances. Able to proactively question and
challenge to prioritise and identify solutions in timely manner;
 Clear and logical thinker with a strong numeric ability. Supported by a rounded commercial
awareness
 Curious in nature and always looking to question, learn, and look for better ways to do things
 Relish working in a small company with a diverse and fast paced environment
 Proactive, confident, coupled with strong verbal and presentation skills
 Passionate about food and drink, bringing curiosity & creativity in how to engage with and
communicate to consumers in the hot beverage sector
 Passionate about the role that Cafédirect can play in empowering small-scale growers and
positively influencing “conventional business” via The Gold Standard
 Possesses an entrepreneurial flair and drive
 Personable, fun, team oriented

DALYDRESS IS A FASHION BRAND, FOUNDED IN 1996 WITH A VISION OF CREATING A UNIQUE COMBINATION OF FASHION, LIFESTYLE AND EXPERIENCE

· THE BRAND WAS ORIGINALLY AIMED AT MEN’S FASHION WITH A RICH HERITAGE IN SHIRT-PRODUCTION AND TAILORING. STARTING IN THE YEAR 2000, WOMEN’S FASHION WAS LAUNCHED WITH A FULL COLLECTION OF ELEGANT AND URBAN STYLES. DALYDRESS CONSISTS OF SEVERAL LINES: WOMEN’S WEAR, MENSWEAR, WOMEN’S AND MEN’S ACCESSORIES. ALL PRODUCTS ARE CRAFTED AND TAILORED WITH THE HIGHEST QUALITY OF MATERIALS WITH INNOVATIVE COMBINATIONS OF TEXTURES, COLORS AND STYLES.