- Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
- Set out and monitor entire budget, drop schedule and media plan
- Analysis of previous marketing campaigns and execute targeted selections on internal database system
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Ensure show websites are fully up to date with latest information
- Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
- Strategic database build
Manage PR agency in co-ordination with the Exhibition -
- Director/Manager
- Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
- Use new media tools such as social platforms to create new marketing channels
- Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
- Update and adhere to agreed marketing budget
- Provide KPI reports for update meetings with Group -
- Marketing Manager & Exhibition Director/Manager
- Manage and coordinate all external suppliers including - Print, Mailing House, Design and Research
- Manage and coordinate internal departments such as conference production, telesales, database, web
- Provide any other reporting information as required by show team
- Perform any other duties as commensurate with the grade and level of responsibility

- Minimum of 2/3 years' experience in conference/exhibition sector
- Events marketing experience
- Proficient in the use of MS Office including intermediate/advanced Word and Excel
- Thorough understanding of direct marketing initiatives including mail and email marketing
- Database development and growth including segmentation / advanced targeting
- Online marketing experience to include search engine optimisation and banner placement
- Significant exposure to design and print suppliers / agencies
- High level of copywriting and collateral production knowledge
- Deadline and target driven
- Experience of working in a pressurized environment
- Excellent verbal and written communication skills
Interpersonal skills
- Time management

BME Global Ltd. is an international events company with extensive experience of operating throughout the Middle East. Established in June 2008, the company is headquartered in London, UK with a branch in the 5th settlement, New Cairo.
Our events cover key industries such as petrochemicals, water, power, environment, safety, security, construction and renewable energy.
Our experience in formulating our own unique events is complemented by our ability to organise managed events on behalf of esteemed clients. Over the years, BME Global Ltd. has enjoyed close relationships with important and prestigious ministries and state owned organizations and have organsied some of the most prestigious conferences & exhibitions in the Middle East.