Head of Traditional Trade


- 6th of October, Egypt
Posted In 16/1/2019
Job Description
- Responsible for effective sales team management in order to achieve sales, distribution and merchandising targets
- Responsible for ensuring that the sales team is complete / adequate, competent and highly motivated and that relevant training programs are regularly conducted
- Responsible for ensuring that each team member has KPIs and targets (monthly, weekly, daily); daily performance reviews / analysis for each KPI; and production and submission of the Daily KPI report
- Responsible for ensuring that each member achieves his KPIs (daily, weekly, monthly)
- Responsible for ensuring that each member visits all customers as per route plans, finishes the route on time, and that orders have been booked accordingly
- Responsible for regularly reviewing the effectiveness of the distribution / coverage strategy and taking necessary corrective actions to improve on efficiencies
- Ensuring 100% accuracy in order bookings and investigates on all undelivered orders (cancelled / pending) and takes the corrective actions after discussing with logistics.
- Responsible for attending to all customer problems / issues without delay
- To go on route riding with pre sellers to observe, learn, teach / train / coach on sight and establish pre seller & customer relations
- Responsible for new customers creation, maintaining current and new customer bases and customer satisfaction
- Responsible for ensuring that all payments / collections have been done on time. Where there are issues, he is responsible for checking payments status for customers, liaising with accounts, attending to all outstanding payment issues and taking the necessary corrective actions without delay
- Responsible for ensuring all payments are supported by payment advice slips / notes for ease of application in finance

Job Category

Job Requirements


Min: 5 Years

Career Level

Supervisor/ Manager

Job Type

Full Time


1 Open Positions





Degree Level

Bachelor's degree

Faculty / Institute








Residence Location



Arabic - Native / Mother Tongue
English - Very Good

Own a Car


Have Driving License


Job Skills
Proven experience as Traditional Trade Manager, minimum 5 years of professional experience with successful track record in food or beverages companies;
Good managerial skills, ability to lead and inspire his team of sales executives according to the approved organisational chart and ensure cross functional team communication (with Key Account Sales, Marketing, Supply Chain, Planning, etc.) related to distribution, merchandising and promotion;
Knowledge and experience of the traditional trade channel commercial approach, trends, processes and procedures;
Strong Customer Relationships abilities and excellent negotiation skills;
Fluent in written and spoken English;
Driving’s license;
Strong communication and interpersonal skills with aptitude in building relationships;
Good analytical skills and excellent organizational abilities;
Goal oriented, transactional, ability in problem-solving ;
Creative, providing solutions based on customer needs;
Ambitious, target oriented person with excellent capabilities to perform under stress;
Awareness of responsibility, reliable and trustworthy personality;
About The Company

Corona was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market. Corona today is the leading FMCG Local company in sandwich biscuit & Cocoa categories in Egypt . Corona is known with its nostalgic Portfolio within categories with Famous brand names like : Bimbo , Rocket. We promise our Consumers to experience with us Joyful and happy Moments all the way !

Company Industry

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