Job Description
Plays a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps, and in finding opportunities for the assigned brands.
Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research.
Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs.
Effectively manages, coaches and develops the activities of junior CIS professionals as necessary. Actively teaches skills to direct reports (and broader CIS team where appropriate), provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization.
Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Management clients for recommendations regarding business decisions on individual brands.
Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer.
Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning.
Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses
Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research.
Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs.
Effectively manages, coaches and develops the activities of junior CIS professionals as necessary. Actively teaches skills to direct reports (and broader CIS team where appropriate), provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization.
Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Management clients for recommendations regarding business decisions on individual brands.
Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer.
Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning.
Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses
Job Category
Job Skills
• Strong technical research skills – qualitative or quantitative (a mix is
preferred)
• Positive commercial attitude
• Experienced presenter, able to create winning proposals, a good networker
and written/verbal communicator
• Able to coach, mentor and manage junior staff
• High quality standards in both setting research methods and delivering
research results whether written reports or presentations
preferred)
• Positive commercial attitude
• Experienced presenter, able to create winning proposals, a good networker
and written/verbal communicator
• Able to coach, mentor and manage junior staff
• High quality standards in both setting research methods and delivering
research results whether written reports or presentations
About The Company
ELOLA Steel sponsors INTER BUILD 1955. A new 400,000 TPY flexible bar and section mill for ELOLA Steel, Egypt. A complete 1.3 MTPY EAF Meltshop for ELOLASteel, Egypt
Now Elola for trading steel and cement is considered one of the biggest and strongest distributors of different steel products and cement as well as we are the first distributor of EZZ steel and other Egyptian steel mills in addition of being the biggest importer of steel products due to our powerful distributing capacity
