Media Buyer and SEO Specialist
Egyptian Packaging & Plastic Systems. "Makka”
- Cairo, Egypt
Posted In 30/11/2023
Job Description
Responsibilities:
1. Strategically plan, negotiate, and procure media placements across various platforms, including Facebook, Instagram, and LinkedIn, ensuring maximized ROI and precision in targeting desired audiences.
2. Design, develop, and implement advertising strategies that align with business objectives and market trends.
3. Collaborate seamlessly with marketing and sales departments to synchronize media acquisition strategies with overarching promotional endeavors, especially in B2B contexts.
4. Produce and present monthly reports detailing social media performance metrics and insights and media buying outcomes to drive informed decision-making.
5. Execute comprehensive SEO evaluations, extend actionable insights, and spearhead requisite modifications to enhance website optimization.
6. Consistently monitor, evaluate, and document all SEO endeavors and their respective outcomes.
7. Scrutinize campaign performance through tools such as Google Analytics, Google Ads, and other pertinent analytics platforms.
8. Remain at the forefront of the ever-evolving landscape of SEO, SEM, Facebook, Instagram, LinkedIn advertising, and B2B media procurement best practices and trends.
Qualifications:
1. Bachelor’s degree in Marketing, Advertising, or a related field.
2. Proven experience in media buying, especially in B2B contexts.
3. Extensive knowledge of Facebook Ads, Instagram Ads, LinkedIn Ads, Google Analytics, Google Ads, and SEM.
4. Ability to analyze data and provide evidence-based recommendations.
1. Strategically plan, negotiate, and procure media placements across various platforms, including Facebook, Instagram, and LinkedIn, ensuring maximized ROI and precision in targeting desired audiences.
2. Design, develop, and implement advertising strategies that align with business objectives and market trends.
3. Collaborate seamlessly with marketing and sales departments to synchronize media acquisition strategies with overarching promotional endeavors, especially in B2B contexts.
4. Produce and present monthly reports detailing social media performance metrics and insights and media buying outcomes to drive informed decision-making.
5. Execute comprehensive SEO evaluations, extend actionable insights, and spearhead requisite modifications to enhance website optimization.
6. Consistently monitor, evaluate, and document all SEO endeavors and their respective outcomes.
7. Scrutinize campaign performance through tools such as Google Analytics, Google Ads, and other pertinent analytics platforms.
8. Remain at the forefront of the ever-evolving landscape of SEO, SEM, Facebook, Instagram, LinkedIn advertising, and B2B media procurement best practices and trends.
Qualifications:
1. Bachelor’s degree in Marketing, Advertising, or a related field.
2. Proven experience in media buying, especially in B2B contexts.
3. Extensive knowledge of Facebook Ads, Instagram Ads, LinkedIn Ads, Google Analytics, Google Ads, and SEM.
4. Ability to analyze data and provide evidence-based recommendations.
Job Category
Job Skills
Any
About The Company
Egyptian Packaging & Plastic Systems (Makka)
Founded: 1994
Employees: 51–100
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About the Company:
We are Egyptian Packaging & Plastic Systems (Makka), the largest supplier in Egypt for secondary packaging solutions (Packaging Machines and Packaging Materials) and one of the leading companies in the MENA region serving industrial sectors since 1994. For over 30 years, we have been providing the industrial community in Egypt and the MENA region with comprehensive packaging solutions.
