 Participate in building the yearly forecast and marketing activities, based on the set marketing strategy
 Develop new product development plans and ensure successful new launches
 Responsible for achieving brand financials (market share, sales volume, revenue and profit growth)
 Ensure implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share.
 Conduct regular field visit to monitor and control the execution of the planned activities.
 Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
 Recommend counteractive actions on unexpected activities or developments done by key players in the market.
 Develop, Review advertising campaigns objectives and actual deliveries
 Evaluate how changes in product positioning will impact sales, volumes, expenses and profitability
 Implement public relations activities coordinated with management.
 Track products budgeted expenses and ensure successful achievement.
 Prepare brand reviews with planned and implemented activities with a clear analysis on the category
 Develop follow up system with the sales and merchandising team to track competitive activities in the trade
 Communicate and train the sales team / merchandising team on plan –o-gram implementation.
 Propose trade related marketing activities (signage /in store advertising /etc...)
 Responsible for recommending the tactical activities needed monthly to achieve the sales targets in coordination with the country sales manager
 Other duties as assigned

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILL:
 BA degree in Marketing or equivalent certification
 5-7 years of work experience – 3 years preferably in FMCG
 V. Good Command of English language.
 V. Good MS office usage.

COMPTENCIES:
 Category & Product knowledge
 Market knowledge
 Analytical Skills
 Category & Channel Management
 Analytical Problem Solving & Decision Making.
 Communication & Networking.
 Customer orientation.
 Discipline and system perspective.
 Planning & Organization.

Corona was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market. Corona today is the leading FMCG Local company in sandwich biscuit & Cocoa categories in Egypt . Corona is known with its nostalgic Portfolio within categories with Famous brand names like : Bimbo , Rocket. We promise our Consumers to experience with us Joyful and happy Moments all the way !